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The Good Christmas Tree – loop your toy

Everything you need to share The Good Christmas Tree

Take a photo of the toy or the wrapped gift, add it to one of the templates, and share it as a story, a post or on Facebook. You'll also find ready-made captions and newsletters to send.

As little work as possible for you

  • One photo is enough. Take a photo of the wrapped gift. Nobody needs to see what's inside, so the surprise and the anonymity stay intact.
  • A story with a link. Stories are the easiest to share and disappear after a day. Use the link sticker to loopyty.com/juletreet and the hashtags #detgodejuletreet, #loopyty and #loopyourtoy.
  • Challenge one person. ‘Tag someone you'd like to join in’ does more than ‘please share’. A personal challenge is hard to turn down.
  • Schools, nurseries and clubs share where the parents are. Share the post in the parents' group, on Spond or in the app you use with parents rather than in stories. Use the Facebook format and the ready-made text.

Images for social media

Three messages in three sizes: story, post and Facebook. The Facebook image also works at the top of a newsletter.

1 · Grant a wish

Graphics only. Download and share.

Alt text for the image

The Good Christmas Tree. A marble run? A board game for four? Got one in your toy box? A pre-loved toy makes just as good a Christmas present. Be someone's Santa at loopyty.com/juletreet

Paste it as the alt text when you post the image, so people using a screen reader get it too.

Story · 1080 × 1920
Post · 1080 × 1350
Facebook · 1200 × 630

2 · Place a gift under the tree

Add a photo of the toy, and it appears in all three sizes.

Alt text for the image

The Good Christmas Tree. Under the tree. This one is ready for a new adventure! A pre-loved toy makes just as good a Christmas present. Place it under the tree at loopyty.com/juletreet

Paste it as the alt text when you post the image, so people using a screen reader get it too.

The photo stays on your device. We never upload it. Take the photo without children in it.

Story · 1080 × 1920
Post · 1080 × 1350
Facebook · 1200 × 630

3 · We've given a gift

Add a photo of the wrapped gift, and it appears in all three sizes.

Photograph the gift itself, with no labels on it.

Alt text for the image

The Good Christmas Tree. We've given a pre-loved toy. This year we're someone's secret Santa! A pre-loved toy makes just as good a Christmas present. Your turn! loopyty.com/juletreet

Paste it as the alt text when you post the image, so people using a screen reader get it too.

The photo stays on your device. We never upload it. Take the photo without children in it.

Story · 1080 × 1920
Post · 1080 × 1350
Facebook · 1200 × 630

Ready-made captions

Choose who you are, and you'll find a caption for each of the three images. They all end with the link and the hashtags.

1 · Grant a wish

We found a wish on Det gode juletreet, and we had exactly that toy! It's been sitting still in the playroom for far too long. Now it's becoming a Christmas present for a child we've never met. Have a look at the tree, maybe you have the answer too!

Your gift only costs the shipping. You already have the toy. See the wishes at loopyty.com/juletreet 🎄 #detgodejuletreet #loopyty #loopyourtoy

Fits on Instagram and Facebook

2 · Place a gift under the tree

We've played with this one for years, and it has loads of play left in it! Now it's under Det gode juletreet, waiting for a child who wants it for Christmas.

Your gift only costs the shipping. You already have the toy. See the wishes at loopyty.com/juletreet 🎄 #detgodejuletreet #loopyty #loopyourtoy

Fits on Instagram and Facebook

3 · We've given a gift

Wrapped, decorated and ready to send! This year we're someone's Secret Santa, with a toy from our own playroom. There are still wishes on the tree until 23 December. Come and join in!

Your gift only costs the shipping. You already have the toy. See the wishes at loopyty.com/juletreet 🎄 #detgodejuletreet #loopyty #loopyourtoy

Fits on Instagram and Facebook

Newsletters

Three emails for the families you're in touch with: when the tree opens, a reminder and the last week. Copy the subject and the text, or download the email ready to send.

1 · Opening

Send around 1 November

Subject

Children can now hang up their Christmas wishes 🎄

Hi!

Picture Christmas Eve. A child tears off the wrapping paper, and there it is: the marble run that was at the top of the wish list. It came from a playroom somewhere else in the country. Maybe from yours?

Det gode juletreet is now open! It's a Christmas initiative from Loopyty, where children from all over Norway hang up their wishes, and others can grant them with toys they already have.

See the tree: loopyty.com/juletreet

Maybe someone is wishing for a doll's house or a board game for four. And maybe that very toy is sitting unused in your playroom at home.

Would you like to give a present? Find a wish that matches a toy you have, or put a toy under the tree so a child can choose it. Let your children help decide! Wrap it like a proper Christmas present. When a child has chosen it, Loopyty arranges the shipping, and you'll be told whether the present will be collected from your home or should be dropped off at a pickup point nearby. Your gift only costs the shipping. You already have the toy.

Do your children have a Christmas wish? Create an account and hang up to three wishes per child. The wishes are anonymous: the tree only shows the wish, and a picture of the toy if you add one. Others choose which wishes they grant. That means no one can promise that every wish will come true. It's a good idea to talk to your children about this beforehand.

The tree is open from 1 November to 23 December. If a wish is granted by 15 December, the present has plenty of time to arrive before Christmas Eve.

The toys are pre-loved, the joy is brand new.

loopyty.com/juletreet

Best wishes, [Sender]

2 · Reminder

Send around 25 November

Subject

Is there a Christmas wish in your playroom?

Hi!

The tree gets fuller every day! A fire engine with a siren. A doll's pram. A board game for four. Children from all over Norway have hung up their wishes, and many are still waiting.

Have a look at the tree: loopyty.com/juletreet

Have a look at the tree with your children this evening. There's a little thrill when you find a wish and shout: we've got that! Let your children help choose the toy that will become someone's Christmas present. Your gift only costs the shipping. You already have the toy.

Do your children have a wish? There's still plenty of time to hang it up. The wishes are anonymous. Remember that we can't promise every wish will come true, but we do our best.

If a wish is granted by 15 December, the present has plenty of time to arrive before Christmas Eve.

The toys are pre-loved, the joy is brand new.

loopyty.com/juletreet

Best wishes, [Sender]

3 · The last week

Send around 16 December

Subject

Just one week left, Secret Santas!

Hi!

Just one week to go! All around Norway, presents are wrapped and ready, packed by Secret Santas. A huge thank you to every single one of you!

The tree closes on 23 December, and there are still wishes on it. Could it be your turn?

Find a wish: loopyty.com/juletreet

Would you like to grant a wish? Find a wish that matches a toy you have, and wrap it like a Christmas present. Loopyty arranges the shipping and lets you know how the present will be sent. Your gift only costs the shipping. If a wish is granted now, the present might not arrive before Christmas Eve. But getting something in the post after Christmas isn't bad either.

Haven't your children hung up a wish yet? There's time until 23 December, but wishes hung up now will probably be granted after Christmas. No one can promise that every wish will come true.

The toys are pre-loved, the joy is brand new.

loopyty.com/juletreet

Best wishes, [Sender]

Before you send the email: fill in the sender, postal address and unsubscribe link at the bottom.

Questions?

Need something that isn't here, another format or a text for another occasion? Send us an email.

hei@loopyty.com