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How Loopyty works

Grow your Loopyty tree — see your CO₂ savings

Badges are for you. The tree is for the planet — your CO₂ savings, growing where you can actually see them.

Badges are for you. The tree is for the planet. The Loopyty tree is a living picture of your climate impact — it grows every time you loop a pre-loved toy, turning the CO₂ you save into something you can actually watch. Every toy that finds a new home instead of being made brand new saves real CO₂ — but you can't see CO₂, and that's boring. So we turned it into something you CAN see: a tree that grows every single time you loop a toy. Your very own proof that you're helping the planet.

Every loop makes your tree grow — from a tiny seed to a whole forest.

A Loopyty tree at the Seed stage, before its first loop

How your tree grows

Every pre-loved toy you loop saves about 1.5 kg of CO₂ — roughly what it costs the planet to make that toy brand new. And here's the lovely bit: BOTH of you get all of it on your tree. The seller and the buyer. Strictly speaking, the maths splits it down the middle — 0.75 kg for you, 0.75 kg for them. But you can't loop your toy alone. Neither of you could have saved that toy without the other — so both trees show the whole 1.5 kg, because you both deserve to feel the full weight of what you did.

And here's the clever part: that 1.5 kg is also about a month's work for a real young tree — that's how long one takes to soak that much CO₂ out of the air. So loop 14 toys and you've done a tree's whole year. It counts every way you loop, too — whether you adopt a pre-loved toy or list a toy of your own. That's exactly why your tree is fully grown once you've looped 14 toys!

From seed to forest

Your tree grows through six stages:

StageLoops
Seed0 — everyone starts here
Sprout1–3
Sapling4–8
Tree9–14
Grove15–28
Forest29 and beyond
Each root represents a community member you've shared a toy with
Demo controls— drag the slider, press play, or jump to a stage to preview the tree’s whole life.
20 toys

Protector of the planet

When you've saved 14 toys your tree is fully grown, holding 21 kg of CO₂ — about what a real tree soaks up in a year. That's not a made-up number. That's actual science. And you get the badge to prove it: Protector of the planet.

Then the best part happens: a brand-new seed pops up next to your grown tree and starts all over again. Every 14 loops, a new tree, a new badge — forever. First it's a grove. Then it's a forest. Your forest.

The roots beneath a Loopyty tree — one for everyone you've looped a toy with

The roots

Look under your tree. Every root is a real person you've saved a toy with — maybe a kid in another city you've never met. No names, no photos, just the whole gang who kept looping toys with you. And if you deal with the same person again, that root grows thicker. The tree remembers.

How much CO₂ have you saved?

Your tree never shrinks and your forest never stops growing. And instead of boring maths, your tree just tells you things like: "Your tree has saved 21 kg of CO₂ — that's the weight of 14 pineapples." Pineapples, footballs, cats — whatever helps you feel how much that really is.